Greetings, I'm Patrick.
Greetings, I'm Patrick.
Business-aware UX.
Product thinking.
I design at the intersection of user experience, product logic, and business value, turning complex problems into clearer decisions.
Featured projects
Total Net Worth
estimated travel value
+2
Points Breakdown
Trip Goal
Tokyo, JP
Flights
Hotels
P
Total Net Worth
estimated travel value
+2
Points Breakdown
Trip Goal
Tokyo, JP
Flights
Hotels
P
01
Startup Project · GetAway
Designing a points-first travel planning experience
A cross-functional project where I led product strategy and UX for a rewards travel concept.
Product Strategy
Product Design
UX Research
Startup Pitch
02
Client Project · MoveEV
Making EV reimbursement easier to evaluate
A client project where I shaped a landing page that helped fleet managers understand our client's reimbursement solution.
Landing Page
Information Architecture
B2B UX
Market Research
03
Client Project · Thynk
Finding the strongest market for an EEG training platform
A client project where I evaluated four market opportunities and led the research into sports training to shape Thynk's market entry roadmap.
Market Strategy
Customer Research
Opportunity Analysis
Go-to-Market
